In trying finalise my logo, I have changed the title from 'Vermeer's Golden Moment" to 'Vermeer - The Golden Moment': this allows the main logo to be 'Vermeer' without the apostrophe 's' making it untidy.
The lower case letters in the Copperplate Gothic font are simply smaller capitals, and I have moved these from aligned to the bottom of the upper case letters to aligned with the top. In doing this, I ensured that they aligned with with main horizontal strokes of the letters and not the top of the vertical serifs. I have made the main title 'Vermeer' in brown, leaving the smaller subtitle in black to ensure readability. As the logo will be placed (on the front cover at least) over an image, I have put a thin white outline around it (after trying various, decided on 2mm), which improves its readability.
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AuthorGraham Johnstone ~ Master of Design - Comics and Graphic Novels student 2016-17 Archives
August 2017
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